CORONA DE MAYO!! with Latin Dance Maestro DJ G-Rod [Latin dance organizer Gilberto Rodriguez, former host of Ambiente Latino Mondays 8pm on solar-powered KRUU 100.1FM]
This festive holiday, celebrated in California continuously since 1863, is mostly ignored in Mexico. TIME magazine said that Cinco de Mayo came into vogue in 1940s America during the rise of the Chicano Movement.
The holiday crossed over from California into the rest of the United States in the 50s and 60s but did not gain popularity until the 80s when marketers, especially beer companies (Viva la Corona!), capitalized on the celebratory nature of the day and began to promote it.
It grew in popularity and evolved into a celebration of Mexican culture and heritage, first in areas with large Mexican-American populations, like Los Angeles, Chicago, Houston and San Jose.
No cover. Drink specials.